Xiaomi's Sky Nomad Order Blitz Masks a Steep Climb to 550,000 Deliveries
Published on 10/01/2026 at 15:01 | Editorial boerse-global.de
Xiaomi Auto capped its strongest month of the year in September, handing over more than 40,000 vehicles — a company record for 2025. The surge follows 31,267 units in July and 30,153 in August, a clear step up in pace that coincided with the debut of the brand's first extended-range lineup.
That new series, the Sky Nomad, went on sale September 7 and drew more than 10,000 firm orders within its first four minutes. Priced from 209,900 yuan, the five- and seven-seat model is aimed squarely at the family SUV segment.
A 263,500-vehicle gap to close
Even with September's high-water mark, Xiaomi's own full-year target of 550,000 deliveries remains a tall order. Through the first nine months, the company shipped at least 286,475 vehicles — roughly 52.1% of the annual goal. Bridging the remaining shortfall between October and December would require averaging about 87,800 handovers per month, a rate well above anything Xiaomi has posted so far.
Investors will get a fuller read on the Sky Nomad's first sales month after October 7, when chairman Lei Jun has promised complete volume figures. Until then, detailed breakdowns by model line remain under wraps — data market participants are watching closely for signals on production-line utilization and demand across price tiers.
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Citi spots an entry point in the weakness
Analysts at Citigroup noted that deliveries through the end of September already cover 64% of their own full-year estimate of 450,000 units. The bank expects the third quarter to stand as the year's weakest and to weigh on the share price in the near term — a dip the analysts nonetheless framed as an attractive opening for investors.
The stock has been under pressure throughout the year, down 34% since January. It traded at EUR 2.84 in today's session, eking out a modest 0.2% gain on the latest sales figures.
Extended-range demand cools as competition heats up
Xiaomi is expanding its model roster to defend market share against entrenched rivals in its fiercely contested home market. Demand for vehicles that use a combustion engine as a generator is proving tough: retail sales in that category fell 15.85% to 616,000 units in China during the first eight months of the year, according to industry association CPCA.
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Wait times tell their own story about the strain on output. Base versions of the YU7 series carry delivery windows of one to five weeks, while customers ordering models such as the N90 Max face waits of more than twelve weeks. Whether Xiaomi can ramp production fast enough will determine how the fourth quarter plays out.
Beyond the car: phones, software and open-source AI
The automotive push sits alongside Xiaomi's broader strategic build-out. Media reports point to a launch event in India today for the Redmi 17C 5G, part of the company's effort to lock in share in high-volume entry- and mid-tier markets. On the software side, Xiaomi will begin rolling out the stable version of its HyperOS 4 operating system in China on October 15. The company also released its multimodal AI models, MiMo-V2.6 Pro and Flash, under the open-source MIT license on September 22 — building blocks intended to deepen the links between smartphones, home appliances and its new electric vehicles within the brand's own ecosystem.
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