Altria Group Inc., US02209S1033

UBS sets USD 79.00 target for Altria, stock pre-market at EUR 63.88

Published on 10/14/2026 at 07:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Altria stock traded pre-market at EUR 63.88 at Lang & Schwarz at 7:51 a.m. CEST on October 14, 2026. UBS reiterated a Buy rating and set a USD 79.00 target on October 13.

Targets and valuation in focus

  • UBS reiterated its Buy rating and set a USD 79.00 target on October 13, 2026.
  • Altria stock traded pre-market at EUR 63.88 at 7:51 a.m. CEST on October 14, 2026, at Lang & Schwarz.
  • Finance data showed a P/E ratio of 15.10 as of October 13, 2026.
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UBS reiterated a Buy rating on Altria Group Inc. and set a USD 79.00 price target in a report published October 13, 2026. Altria stock traded pre-market at EUR 63.88 at Lang & Schwarz at 7:51 a.m. CEST on October 14, 2026. The further course from the Xetra open at 9:00 a.m. CEST is shown by the continuously updated real-time quote of Altria Group Inc. stock.

What matters today

UBS's October 13, 2026 report set a USD 79.00 target for Altria and reiterated its Buy rating. UBS cited expected Smokeable revenue growth of 2 percent and operating companies income growth of 4 percent for 2026. Finance data showed a P/E ratio of 15.10 and a dividend yield of 6 percent as of October 13, 2026.

Analyst view on pricing

UBS said pricing on Altria's lower-priced Marlboro Cowboy Cut had increased approximately 20 percent since launch and argued that pricing discipline remained intact. The firm said measured price investment could support volume share growth and expected price and mix to improve from the third quarter of 2026. These statements were reported by Investing.com.

Market context: Market report S&P 500.

More news and analysis on Altria Group Inc. stock

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