ProSiebenSat.1 Charts Digital Course Amid Advertising Downturn

Facing persistent softness in the traditional television advertising market, ProSiebenSat.1 Media is accelerating its transformation into a digital-focused group. The company’s strategy hinges on forging new partnerships and enhancing revenue generation from its streaming service, Joyn.

The challenging environment for TV advertising in Germany is directly impacting the broadcaster’s financial metrics. Preliminary figures for the 2025 fiscal year indicate an adjusted EBITDA of approximately 405 million euros. This result places the group below its initial forecast, underscoring the pressure from the core advertising business.

Investors are awaiting the full audited financial report for fiscal 2025, which is scheduled for release on March 26, 2026. This publication will provide a detailed assessment of the Read more...