Lotus Biscoff: how the caramelized cookie became a US favorite

Lotus Biscoff is a caramelized cookie that has shifted from a European coffee treat to a globally distributed snack and ingredient, including in the United States, according to Lotus Bakeries company information updated for 2025 Lotus Bakeries, 03/05/2025.

As of: 05/21/2026 | Reading time: approx. 9 minutes

By the AD HOC NEWS editorial team - specialized in product-focused market coverage.

What Lotus Biscoff is and how it works in everyday use

Lotus Biscoff is baked as a thin, caramelized biscuit made with wheat flour, sugar, plant-based oils, and spices, following a recipe the company traces back to 1932 in Belgium Lotus Biscoff, 11/15/2024.

The cookies get their recognizable flavor from controlled caramelization during baking, which produces a warm, slightly spiced taste that is different from chocolate or shortbread cookies Lotus Biscoff, 11/15/2024.

Beyond the classic biscuits, the brand also offers a smooth spread that uses crushed Biscoff cookies blended with fats and sugars, turning the biscuit flavor into a spreadable product for toast, waffles, and dessert recipes Lotus Bakeries, 03/05/2025.

Why Lotus Biscoff matters for US consumers and food service

US shoppers see Lotus Biscoff both as a stand-alone snack and as an ingredient for cheesecakes, ice cream toppings, and iced coffee creations, according to product positioning described by Lotus Bakeries and US retail listings in 2024 Lotus Biscoff, 10/10/2024.

The brand has long been associated with in-flight coffee service, particularly on international routes, and that experience helped introduce the cookies to US travelers before they appeared more widely in retail channels Lotus Bakeries, 03/07/2023.

Because the cookies are relatively thin and have a strong caramelized taste, many US home bakers use them as a crust alternative to graham crackers in no-bake pies and cheesecakes, especially when a spiced flavor is desired in desserts CNET, 08/09/2024.

Lotus Biscoff in the US and global cookie market

Lotus Bakeries describes Biscoff biscuits and spread as the main growth driver within its portfolio, with distribution expanding in North America and other regions in recent years Lotus Bakeries, 03/05/2025.

In the United States, Biscoff competes for shelf space in the cookie aisle alongside other sweet biscuits and specialty cookies, and the spread competes with nut butters and flavored spreads such as hazelnut cocoa products Forbes, 12/20/2023.

Food service operators, including coffee shops and bakeries, also incorporate Biscoff crumbs and spread into cheesecake bars, layered desserts, and seasonal drinks, supporting brand visibility beyond retail shelves in the US market QSR Magazine, 09/18/2024.

• Classic Lotus Biscoff biscuits pair with coffee or tea.
• Biscoff spread is used on toast, waffles, and pancakes.
• Crushed Biscoff forms crusts for cheesecakes and pies.
• Many US coffee drinks feature Biscoff crumbs or drizzle.

Frequently Asked Questions about Lotus Biscoff

Is Lotus Biscoff suitable for vegetarians?
Lotus Bakeries states that Biscoff cookies and the original Biscoff spread are suitable for vegetarians because they do not contain animal-derived fats Lotus Biscoff, 11/15/2024.

Where can I buy Lotus Biscoff in the United States?
Lotus Biscoff products are listed by major US grocery chains and online retailers, and Lotus Bakeries points to national availability through these partners Lotus Biscoff, 10/10/2024.

How does Biscoff spread differ from peanut butter?
Biscoff spread is made from crushed caramelized cookies, vegetable oils, and sugar, and it contains no peanuts, so its flavor is closer to spiced cookie dough than to nut butter CNET, 08/09/2024.

Lotus Biscoff is produced by Lotus Bakeries, a Belgian company that also markets other biscuit and snack brands in Europe and internationally.

Lotus Bakeries shares trade on Euronext Brussels, and the issuer behind Lotus Biscoff is associated with the ISIN BE0003604155 in capital markets.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.