The Kleenex Ultra Soft tissues - Kimberly-Clark bets on gentle comfort

Kleenex Ultra Soft tissues sit in a matte box on the edge of the bathroom sink, the first sheet lifting with a slight whisper when you pull it out. The product name is printed in deep blue, promising softness before the tissue even touches your skin.

Triple?ply softness in daily use

Kleenex Ultra Soft is a facial tissue line from Kimberly-Clark, positioned as a premium triple?ply option for sensitive noses and faces. Each tissue combines three layers of paper to feel thicker and smoother than standard 2?ply tissues when you pinch it between your fingers.

Product director Lisa Lehman from Kimberly-Clark’s Kleenex brand team has described Ultra Soft as designed for comfort during colds and allergy season, with softness as the primary focus over strength. A standard U.S. retail box usually contains around 120 tissues, sized for bathroom countertops, bedside tables or office desks.

Softness, fibers and skin feel

On the official Kleenex U.S. product page, Ultra Soft is marketed as "our softest ultra soft tissue" for use during colds and allergy season, emphasizing comfort for repeated nose blowing. The tissues are fragrance?free, which matters for users with sensitive skin or those who prefer neutral products.

Kimberly-Clark engineers adjust fiber blends and creping patterns to control softness and absorbency in facial tissues. For Ultra Soft, the creping gives the tissue a slightly textured surface that still feels smooth when pressed against the cheek, absorbing moisture without feeling rough.

Box formats and design

Retailers like Walmart and Target list Kleenex Ultra Soft in multiple box formats, including standard rectangular boxes with approximately 120 tissues and compact cube boxes with around 65 tissues. The cube boxes are designed to sit neatly on desks or narrow shelves.

Box designs rotate seasonally, with patterns ranging from neutral grey and white to colorful prints, but the Kleenex logo and Ultra Soft wording remain consistent on the front panel. In the U.S., recommended placement is in bathrooms, bedrooms, living rooms and offices according to merchandising guidelines.

Pricing and availability

In the U.S. home market, a single box of Kleenex Ultra Soft typically retails around 2 to 3 dollars depending on store promotions and pack size. Multipacks of four or more boxes tend to reduce the per?box price for family households.

Ultra Soft is widely available across major U.S. chains including Walmart, Target and regional grocers, as well as online marketplaces. In Europe, Kleenex branding is present but specific Ultra Soft variants can differ by country, with some markets focusing on standard 2?ply lines instead.

Role in Kimberly-Clark’s portfolio and stock

For Kimberly-Clark, Kleenex Ultra Soft sits in the broader consumer tissue segment alongside bathroom tissue brands like Cottonelle and paper towel brands such as Scott. CEO Mike Hsu has repeatedly highlighted the importance of premium products in driving margin and defending shelf space in mature tissue markets.

Within this context, the Kimberly-Clark Corp. stock (ISIN US4943681035) reflects investor expectations about steady demand for everyday tissue products, including Kleenex Ultra Soft, even as the company balances input costs and pricing.