Lotte World Tower hosts media facade programme through 31 October
Published on 10/18/2026 at 07:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Lotte World Tower is running a media facade programme throughout October 2026 in Seoul, using its exterior for national holiday graphics and public campaign messages. The tower is the 555-metre landmark known locally as Lotte World Tower, with the programme continuing through 31 October 2026.
October media facade programme reaches 31 October
The programme was announced by Lotte Corporation on 1 October 2026 and uses more than 27,000 LED lights fitted to the building's exterior. The display is a public-facing feature of the tower itself, rather than an event inside its observation deck or shopping complex.
On 3 October 2026, the facade showed a large Taegeukgi for National Foundation Day. On 9 October 2026, the Hangul Day programme used graphics based on Korean consonants and vowels, alongside the words dream, star and wind in Korean. The tower is also taking part in the Pink Ribbon Campaign during Breast Cancer Awareness Month, with pink lighting planned across October. The October programme announcement identifies both the building and its schedule.
The tower turns its height into a Seoul media canvas
The tower rises 555 metres and has 123 storeys, according to the Seoul Tourism Organization's official visitor guide. Seoul Sky occupies the upper section as an observation deck at 500 metres, while Signiel Seoul, Lotte World Mall and other facilities are also part of the complex.
That vertical layout gives the October programme a broad visual surface while leaving the visitor functions inside the complex unchanged. The national holiday displays relate to the building's exterior, so the media facade programme can be viewed from surrounding parts of Seoul without making the observation deck the venue.
Visiting Lotte World Tower: what travellers from Western Europe should know
- The media facade programme runs throughout October 2026 and continues through 31 October 2026. The specific National Foundation Day display was shown on 3 October 2026, while the Hangul Day display was shown on 9 October 2026.
- The programme concerns the exterior facade and does not announce a closure of Seoul Sky, Lotte World Mall or other facilities in the tower. Regular facility arrangements should be checked separately before travel.
- The complex is at 300 Olympic-ro, Songpa-gu, Seoul. The official visitor guide lists Jamsil Station on Subway Lines 2 and 8, with access from exits 2 and 29.
- The building has 123 storeys and rises 555 metres, while Seoul Sky is located at 500 metres. Visitors should distinguish the outdoor facade display from the observation deck inside the tower.
- South Korea's official language is Korean and its national currency is the won.
- Entry requirements depend on your nationality; UK travellers can check the FCDO travel advice at gov.uk/foreign-travel-advice, Irish travellers the Department of Foreign Affairs at ireland.ie.
Searching for Lotte World Tower on social platforms
These links open searches for Lotte World Tower on each platform.
Frequently asked questions about Lotte World Tower
When does the media facade programme take place at Lotte World Tower?
The programme runs throughout October 2026 and continues through 31 October 2026. Its announced displays included National Foundation Day on 3 October 2026 and Hangul Day on 9 October 2026.
Where is Lotte World Tower and how do you get there?
The tower is at 300 Olympic-ro in Songpa-gu, Seoul. Jamsil Station on Subway Lines 2 and 8 serves the complex.
What is Lotte World Tower?
It is a 123-storey, 555-metre tower complex containing Seoul Sky, Lotte World Mall and other facilities. Seoul Sky is located at 500 metres.
