Lotte World Tower shows media facade on 9 October
Published on 10/04/2026 at 02:21 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Lotte World Tower and its October media facade programme are giving Seoul a series of national-holiday and public-interest displays. The programme was announced on 1 October 2026 and includes Hangul-themed graphics on 9 October 2026 at the South Korean landmark. The tower is the Seoul site identified in English as Lotte World Tower, with the displays presented on its exterior rather than inside the observation attraction.
Lotte World Tower schedules Hangul display for 9 October
The programme began with National Foundation Day on 3 October 2026, when the full exterior was used to show a giant Taegeukgi, the South Korean flag. The same announcement also set out the next national-holiday display for Hangul Day on 9 October 2026.
On 9 October 2026, the facade is scheduled to show graphics shaped around Hangul consonants and vowels. The programme also uses the Korean words for dream, star and wind in translated descriptions of the display. The announcement came from Lotte Property and Development, the company responsible for the tower site.
October 2026 also brings a Pink Ribbon Campaign display linked to Breast Cancer Awareness Month. The facade is planned to glow pink during the month, alongside the national-holiday content. The arrangement makes the tower itself the screen and places the public-interest messages against Seoul's skyline.
How the tower turns its 555-metre facade into a screen
The media facade uses about 27,000 LED lights installed across the building exterior. The tower reaches 555 metres, so the October programme can be seen as a large-scale lighting and video presentation rather than an exhibition inside a gallery.
The scale also links the two parts of the programme in a specific way: the 3 October flag uses the full height of the building, while the 9 October presentation uses letterforms and words on the same vertical surface. The pink campaign then extends the facade programme beyond a single national holiday.
For visitors, the relevant landmark is not only the observation deck but also the outward-facing structure visible from the surrounding district. The Seoul Sky visitor information identifies the attraction at 300 Olympic-ro in Songpa-gu, Seoul, and places the observatory between the 117th and 123rd floors.
Visiting Lotte World Tower: what travellers from Western Europe should know
- The Hangul display is scheduled for 9 October 2026, following the Taegeukgi display on 3 October 2026. The October programme also includes pink facade lighting for the Pink Ribbon Campaign.
- The event takes place on the exterior media facade. The reported content is therefore viewed from outside, while the Seoul Sky observatory remains a separate attraction within the tower.
- The landmark is at 300 Olympic-ro, Songpa-gu, Seoul. The South Korean capital is the setting for both the tower and its October public-interest programme.
- The building's 555-metre height and extensive LED facade are central to the presentation. The programme is a skyline display, not an indoor exhibition with a named gallery venue.
Searching for Lotte World Tower on social platforms
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Frequently asked questions about Lotte World Tower
When does the media facade programme take place at Lotte World Tower?
The programme was announced on 1 October 2026 and runs through October 2026, with Hangul-themed content scheduled for 9 October 2026.
What was shown at Lotte World Tower on 3 October 2026?
A giant Taegeukgi was projected across the 555-metre exterior for National Foundation Day on 3 October 2026.
Where is Lotte World Tower and how do you get there?
The tower and Seoul Sky observatory are at 300 Olympic-ro, Songpa-gu, Seoul. The national tourism information page identifies the observatory within the tower at floors 117 to 123.
