Aveda Botanical Repair Strengthening Shampoo - 94% Naturally Derived

Aveda Botanical Repair Strengthening Shampoo arrives as a 6.7-fl-oz/200-ml cleanser with a plant-derived formula and a fresh floral-herbal aroma. Its role is straightforward: remove excess sebum, product buildup, and pollution while helping strengthen damaged hair.

Formula And Hair Care

The US formula is 94% naturally derived from plants, non-petroleum minerals, or water under an ISO standard. Aveda describes it as silicone-free and free of sulfate cleansers, while its published ingredient list begins with water, sodium cocoyl isethionate, sodium methyl cocoyl taurate, and sodium lauryl sulfoacetate.Aveda's US product details list the formula and its 94% naturally derived claim.

The formula also includes avocado oil, sacha inchi seed oil, camellia seed oil, glycerin, and conditioning polymers. Aveda says the shampoo builds bonds to improve hair strength when used with the Botanical Repair Strengthening Conditioner, so the strengthening claim applies to the paired routine rather than shampoo performance in isolation.

Size Price And Use

The 6.7-fl-oz/200-ml bottle is listed at $39.00 as of 09/24/2026. The same US listing also identifies a 1.7-fl-oz/50-ml travel size at $14.00 and a 33.8-fl-oz/1-liter size at $146.00, placing the featured bottle between the travel and liter formats.Target identifies the featured shampoo as a 6.7-oz liquid for damaged hair.

Aveda's instructions say to massage the shampoo into wet hair and rinse thoroughly before following with the matching conditioner. The brand lists the cleanser for all hair types and textures and describes it as safe for color-treated and chemically processed hair.

Where It Fits

Compared with a basic shampoo, Botanical Repair adds a bond-building positioning, a 94% naturally derived formula, and a fragrance built around certified organic ylang-ylang, rose, and marjoram. The tradeoff is its prestige price: $39.00 for 6.7 fl oz, before any retailer promotion.

The bottle suits shoppers focused on damaged, chemically processed, or color-treated hair who want silicone-free and sulfate-cleanser-free washing. It is less compelling for readers seeking an unscented formula, a low-cost daily cleanser, or a treatment whose strengthening claim is documented independently of its matching conditioner.

Manufacturer And US Identity

Aveda Corporation is the US company named in Aveda's corporate information, with headquarters at 4000 Pheasant Ridge Drive, Blaine, MN 55449. Aveda is owned by The Estée Lauder Companies Inc., which acquired the brand in 1997.Aveda lists its US corporate headquarters in Blaine, Minnesota