Colgate Max White Ultimate Radiance Toothpaste 75ml - 1450 ppm Fluoride Whitening Paste

Colgate Max White Ultimate Radiance Toothpaste 75ml brings Colgate's high-intensity whitening science into a compact 75 ml tube aimed at consumers who want to tackle long-standing tooth stains while maintaining daily cavity protection. The paste combines a 1450 ppm fluoride level with a dual color-correct action that is designed to brighten enamel both instantly and over several weeks of regular brushing. Positioned as a premium whitening toothpaste in international markets, it sits alongside the brand's Optic White Pro Series line that is widely available in the United States.

Whitening Formula and Fluoride Level

The Max White Ultimate Radiance formulation is built around what Colgate describes as dual color-correct action, using blue optical brighteners and active oxygen technology to visually brighten teeth while also acting on stains within the enamel over time. Retail descriptions for the 75 ml Radiance tube highlight claims such as reversing up to 15 years of stains caused by food and drinks when used twice daily for several weeks, reflecting its positioning as one of Colgate's most advanced whitening pastes in its European lineup.Retail product information from a UK grocery listing underscores that the toothpaste is marketed with high-impact whitening claims and an emphasis on stain reversal rather than basic cleaning.

For cavity protection, the paste relies on sodium monofluorophosphate as the active anti-caries agent, with a labeled total fluoride content of 1450 ppm. That fluoride level matches the upper end of standard adult fluoride toothpastes sold internationally and is documented on multiple retail ingredient lists for the 75 ml Radiance tube.An ingredient listing from a UK retailer shows the same total fluoride content and confirms sodium monofluorophosphate as the fluoride compound. Typical usage guidance for this paste, as reflected on retail packs, restricts use to adults and children over 7 years of age, aligning with common directions for high-fluoride whitening formulas.

Key Ingredients and Texture

Ingredient lists for Colgate Max White Ultimate Radiance Toothpaste 75 ml reveal a typical silica and calcium pyrophosphate base paired with a range of polymers and surfactants that support its whitening and foaming profile. The paste includes Poloxamer 105, Calcium Pyrophosphate, PEG-8, PEG/PPG-116/66 Copolymer, PVP and Silica, a combination that supports stain removal while helping suspend active agents within the paste matrix.A detailed product listing from a European drugstore lists these components and identifies the product as a whitening toothpaste with dual color-correct action, indicating the formulation is tuned for stain targeting rather than simple polishing.

The same ingredient list notes Tetrasodium Pyrophosphate, Potassium Caroate, Sodium Lauryl Sulfate, Disodium Pyrophosphate, Sodium Saccharin, Cocamidopropyl Betaine, Sucralose, Magnesium Carbonate and colorant CI 74160. Together, these ingredients contribute to tartar control, foaming, sweetening and the blue-tinted appearance associated with optical brightening. From a texture standpoint, consumer-facing descriptions present the paste as a standard cream rather than a gel, with optical brighteners and oxygen-based whitening chemistry integrated into the base for daily brushing. The presence of surfactants such as Sodium Lauryl Sulfate and Cocamidopropyl Betaine signals a foaming profile similar to many mainstream whitening toothpastes.

Tube Size, Region and Positioning

The labeled tube size for Colgate Max White Ultimate Radiance is 75 ml, which corresponds to a typical European adult toothpaste volume often used for premium whitening formulas.Pack size data from a supermarket listing confirms the 75 ml volume and associates it with a single tube unit. While the Max White Ultimate line is positioned in Europe and other markets, Colgate's US-facing whitening lineup prominently features the Optic White Pro Series range, which uses comparable whitening concepts adjusted for American packaging sizes and retail channels.

One example in the US catalog is Colgate Optic White Pro Series toothpaste in a 3 oz tube, which offers stain prevention and hydrogen peroxide-based whitening in a format calibrated for American shoppers.A listing on a US grocery chain shows a 3 oz tube sold under the Optic White Pro Series name, with stain-prevention messaging and a similar whitening-focused positioning. For US readers, this parallel is useful because it illustrates how Colgate deploys advanced whitening formulas under different line names across regions while maintaining comparable roles within its broader toothpaste portfolio.

Pricing and Unit Cost Perspective

Pricing for Colgate Max White Ultimate Radiance Toothpaste 75 ml varies by retailer and promotion, but listings from major UK supermarkets provide a sense of its positioning at the upper end of the toothpaste price spectrum. One supermarket lists a standard price of £24.00 for the 75 ml tube, equivalent to £320.00 per liter, with periodic club card promotions reducing the effective price per liter for loyalty-card holders.That same listing highlights both the base and promotional prices, showing how retailers frame the product as a premium, high-unit-price whitening option.

Another European retailer positions the tube at a discounted price of £9.99 from an original £23.99, with a quoted unit price of £133.20 per liter for the 75 ml size.The drugstore pricing breakdown reinforces the impression that Max White Ultimate Radiance is marketed as a higher-priced whitening paste relative to standard fluoride toothpastes, with promotions used to bring the effective purchase price closer to mainstream options. For US readers comparing price levels conceptually, this places Max White Ultimate Radiance in the same broad premium tier as advanced whitening pastes and hydrogen peroxide toothpastes that carry higher per-ounce costs than basic cavity-protection products.

Comparison With Colgate Optic White Pro Series

To understand how Colgate Max White Ultimate Radiance Toothpaste 75 ml fits into the broader whitening landscape, it is useful to compare it with Colgate's Optic White Pro Series toothpaste sold in the United States. A US retailer lists Colgate Optic White Pro Series Whitening Toothpaste in a 3.3 oz pack of four, with an online price of $14.65 and a unit price of $1.11 per fl oz when purchased as a multi-pack.The retailer listing frames this Optic White Pro Series product as an advanced whitening toothpaste with stain-removal benefits that align with its premium positioning.

Another US grocery listing shows Colgate Optic White Pro Series with stain prevention and hydrogen peroxide in a 3 oz tube, priced at $9.49 with a quoted unit price of $3.16 per ounce.This US price and unit cost information illustrates how Colgate's premium whitening pastes command higher per-ounce prices than basic fluoride toothpastes in the same stores. Conceptually, Max White Ultimate Radiance plays a comparable role in Colgate's international catalog, focusing on deep stain removal and high-intensity whitening, but the exact chemistry differs, particularly with Optic White Pro Series using hydrogen peroxide as a key whitening agent in the US formula.

Use Case and Limitations

Within the whitening category, Colgate Max White Ultimate Radiance Toothpaste 75 ml is best understood as a concentrated, enamel-safe whitening paste intended for adults and older teens who prioritize visible stain reduction and overall brightness over budget pricing. Its 1450 ppm fluoride level aligns with standard adult fluoride toothpastes, supporting cavity prevention while the dual color-correct and active oxygen technologies work on stain appearance and depth over time. Because ingredient lists specify that the paste is not for use in children under 7 years old, it fits into the adult whitening segment rather than general family toothpastes.A retail usage warning makes this age restriction explicit.

For US readers who cannot easily access the Max White Ultimate line through domestic retail channels, Colgate's Optic White Pro Series range offers a more widely distributed alternative under the same corporate umbrella, with comparable emphasis on deep stain removal, premium pricing and enhanced whitening claims compared with everyday toothpastes. In both cases, users who choose these products are trading up to a higher-priced paste that concentrates on stain reversal and brightness, while still maintaining standard fluoride-driven cavity protection and enamel safety within the adult toothpaste category.